Exclusive Executive Program

Scale-Up Readiness
Program

An intensive, hands-on experience designed to help SME leaders unlock their next stage of sustainable growth — delivered by the Darwazah Center at AUB.

Dates
May 20–22, 2026 6 Half-Day Sessions
Venue
W Amman Hotel Amman, Jordan
Language
English Face-to-Face
Hosted By
EO Jordan Members Only
Register & Pay Now

Built for Leaders Ready to Scale

Every ambitious founder reaches a point where growth becomes more complex, fragmented, and harder to sustain. Scaling requires more than effort — it requires a clear strategy, focused execution, and the right tools.

Building on AUB's proven track record — the AUB-SPARK Scaling-up of Startups Program (Lebanon, 2023–2024), the Global Scale-up Program (Lebanon & Spain, 2019), and the Growth Readiness Program (Jordan, 2015–2016) — this program equips leaders with practical, actionable frameworks grounded in real-world application.

Six Core Focus Areas

📈

Sales & Marketing

Diagnose gaps and refocus your value proposition for scalable demand generation.

♟️

Strategy

Align organizational direction with execution and build clarity around growth priorities.

💡

Design Thinking

Apply human-centered frameworks to solve complex business problems creatively.

🤖

Data Analytics, AI & Automation

Leverage applied AI and data-driven decision-making to unlock operational efficiency.

🤝

Negotiation & Communication

Sharpen executive communication and high-stakes negotiation capabilities.

⚙️

Scaling Operations

Build the systems, processes, and organizational structures that sustain growth.

Tangible Outcomes, Not Just Insights

01

Strategic Growth Initiatives

Identify 3–5 high-impact initiatives to accelerate your company's next growth phase.

02

Sales & Marketing Clarity

Diagnose and address critical gaps in your go-to-market approach and pipeline.

03

Repositioned Value Proposition

Refocus your unique market positioning to drive competitive differentiation.

04

A Clear Growth Roadmap

Leave with a concrete growth plan complete with execution milestones and timelines.

Everything You Need to Know

Format
Face-to-Face, Intensive
Duration
6 Half-Day Sessions (3 Days)
Dates
May 20–22, 2026
Location
W Hotel Amman, Jordan
Eligibility
Selected EO Members (SME Leaders)
Language
English
Organizer
EO Jordan

Investment in Growth

Ready to Scale with Purpose?

This program is exclusively for EO members — CEOs and General Managers of SMEs. Seats are limited. Secure your place and begin your scaling journey.

Register & Pay Now For questions: angie.haydamous@gmail.com